Meta Refreshed.

Meta Refresh 2014

It’s been close to 5 months that I have moved to Bangalore.  Today, I attended Meta Refresh 2014 for the first time along with a bunch of designers and developers from Adobe. One of them was a even presenting about SVG. I was pretty excited about the whole 2 day conference and the sessions that were going to be conducted. However it kind of didn’t go that well. Meta Refresh turned out to be a bit disappointing for me. Leaving that aside, the conference had a lot to offer despite the overall disappointing set of presentations. I wanted to do a post that covered the entire 2 day conference, but decided to only throw in the most relevant bits I picked up.

Vision is different from ideas.

I have a vision. I have an idea. I have a vision and an idea. I going to take that vision and that idea and build a product. I’m super awesome. No. Vision is the long term goal. Idea is the path to that goal. Ways to get there change. Some work. Some fail. Some ideas are good and some are bad. Having said that, it’s only natural that we change our path to our goal as often as possible. Sometimes we change our steps, improve the idea, sometimes backtrack or ditch the idea, because we thought of a better way – a better idea. The point still stands – the vision never changes, despite the ideas that change. This is a subtle warning that we often very easily overlook. Define our products on a vision and not an idea. Change how you want to build it. Don’t change what you intend to do with it. Decouple the vision for a product from the idea you have for the product. People on a team need to have different ideas. But most importantly they need to have one vision. Building your product involves validating your vision. Post that validating your idea for it. Validate, prototype, test and iterate on the ideas. But focus on the vision. When both the idea and vision merge what you end up with is a product based on an idea but a compromised vision. Drive the vision on a solution to a real world problem. Drive the idea on user’s feedback. Very often we are building products with a vision that already have others in the same domain. Simple – We need to disrupt. We need to incrementally improve. That’s where we need to change our ideas. There is no harm in building products with a vision, a vision shared by thousands of others. What matter is the way we solve it. The way we fulfil our vision. They way we build it. The idea we build it with. Have a vision. Have several ideas. Many may have the same vision. Don’t bother. A few may have the same idea. That’s where you need to improve. You need to disrupt. Keep the vision, change the idea.

It’s not full responsive. It’s  called full responsibility.

You designed a fully responsive site for your product. Awesome.

  • Case A: I’m guessing that means it’s fully accessible to your all the users. Well my site site can easily resize within the browser. Well most browsers. Well most modern browsers. Okay maybe guys with IE probably won’t be able to access it.
  • Case B: I’m guessing that means it’s fully accessible to your all the users. Well my site site can easily resize within any browser. Definitely all browsers. Yes, I even considered for IE. Okay maybe it will work but I’m sure if it’s still functional.

Clearly full responsive is not full functional. We build for the web. The web is a medium. Browsers allow us to access that medium. And what the web contains is experiences. When we build, we need to design for full responsibility. Responsive is good. Responsive is needed. But functional is more important. To think of it the web grows so fast. The way the people access it changes every day. The medium through which they consume these experience changes every month. And the content experiences that define this web change every second. The web is changing faster than we can imagine. Build with backward compatibility. Don’t just design for backward accessibility. Design for backward functionality. I guess here’s where it makes sense to build your online product as a stack of blocks. Build it in a way that even if a block doesn’t play well with browsers from 3 years ago, that domain of users can still access as well as use it. It’s hard to build with independent blocks and fall backs, but that’s the need. You can’t assume that just because you keep up with the fast moving web, so do your users. The pace is very different. Their access point, and means to access the web change slowly. So designing full responsive is not the answer. Designing for full functionality is the answer.

Design for the workflow not the task. 

We often tend to build products with a single model. A model that we assume fits all our users. If it doesn’t we usually state those aren’t our users. We engineer products based on a model that is almost always focussed on a task. Very rarely on a workflow for that task. Online transactions for example. I keyed in my card details and hit submit.

  • The task is very simple – Debit the amount for the user’s account.
  • The workflow was equally simple – Take the user’s payment details, debit the amount and provide a confirmation.

However we focus  and only design only for the task. So while the experience of filling in my card details was easy and provided a sense of security, the other half of the workflow – waiting for the confirmation wasn’t that good. After I hit submit, pop up windows appear with the age old rotating GIF loaders, some including even blank screens, all one after the other keeping the user pinned and clueless till it all goes away and few seconds later a confirmation message appears. Clearly we missed this part of the workflow. The part where the user waits for his confirmation. In the offline world, the user hands over his card, it’s swiped and the transaction is completed. Doesn’t it make sense that we map this same experience to the online product we are building for that same very task? Yes off course. What was missing in the above design was the part where you continue to engage a user even after he has completed his part of the workflow. It’s absolutely necessary to engage the user with visuals that don’t boggle him but atleast let him know that stuff’s happening behind the scene. Having said that, progress bars or animated GIFs are not the best options. Designing for these workflows involve carefully replicating the user’s offline mental model with value proposition and trust symbols. In the real world the when the user swipes his card, does he see how the transaction being processed from the device to the provider? No. So then why online? Think about it. All he cares about is, take the money, give me my service and confirm it’s completion. Hide the unwanted details but map every single action with relevant feedback.

Design Escalators not Elevators.

Probably the best thing I heard all day. Design escalators and not elevators. Both serve the same purpose. Take a person from point A to B without having him to walk that path. Heres the thing, you lose power, the elevator stops. The person is stuck. You lose power, the escalator stops. The person is not stuck. He can still walk up. Design needs to be like this. Design needs to have a fallback functionality. Products need to be able to engage with users even when they have no power or means to and for that they will need to rely on the design  – needs to be like an escalator.

Top #10 Blogs – Digital updates and Inspiration

 

   So this week I decided to share a couple of blogs that I turn to daily for some creative inspiration.  Though I’m a blogger, I really don’t love reading that much. If I do get hooked to a book or a blog, it’s definitely got to be something different.  And yes there are a couple of blogs that I turn to daily.

These blogs get my attention simply because their content is:

  • Unique
  • Accurate
  • Updated daily
  • Simple and innovative
  • Live to their concept
  • Most importantly quality content

So here you have it. A couple of blogs I check out daily for creative inspiration from around the world.  These are my top 10 picks for daily news and updates on everything from design, tech and web to marketing, social media and campaigns. Everything from a national to global scale.

Mashable 

One stop shop for all the news and updates on the online globe and various social web platforms.

Design Taxi 

Literal definition for creative content. Everything from art to architecture.

TechCrunch

You need to know every new gadget. You need to know every new tech Start up. You need to follow TechCrunch.

Inspiration Feed

Lives by its name. Great spot for inspiration and resources. Design and web specific content.

Social Samosa

A-Z of the Indian Social media scene.  Lots of fun stuff and interaction.

Seth Godin 

His words are powerful and pack a punch. Subscribe to his blog and be amazed.

Digital Analog

If you yet aren’t aware of what mixed media and art is, follow these guys now. Loads of creative content.

Kyoorius

Design and Art and everything in between. Proud product of India.

WAT Blog

Everything form Web, technology, advertising and their intersection.

Campaign Asia

This is a must for everyone who wants to follow the latest happening in marketing, advertising and brands in Asia.

Adobe Creative Suite CS6 – Review Sessions

Finally the long awaited announcement from my side –  “Ladies and gentlemen I give you –  The CS6 Review Sessions

The series of  post that start this August, are unbiased and personal reviews on Adobe‘s latest version of the Creative Suite 6 (CS6). As a part of the Adobe CS6 User Review Program I have the opportunity to fiddle and experiment with some of the latest softwares in the CS6 Master collection. This review session is broken up into 10 episode (posts) starting this August, with one review post per month.

These post will primarily be focused on Adobe’s print related softwares –

  • Photoshop CS6
  • Illustrator CS6
  • InDesign CS6

Apart from these I will also do a couple of sneak peeks and reviews on selected video, audio and web softwares that are a part of the Creative Suite Master collection. Everything from Premier Pro CS6 to Dreamweaver CS6. Since this is a personal review, my reviews are going to be limited to the softwares that I work with. Hence these post will tend to primarily focus on print with a dash of web and audio/video. Also a lot of changes and interactive sessions will be added along the way. After a couple of post I will also provide an opportunity for the readers to share their opinion and point of view to help build a little more interactivity and strengthen the discussion.

The most important part of the review is that it will be completely unbiased. We will hear everything from – Good, bad, waste and “I have no clue why would they put something like that ?” Be sure to tune in and be a part of the discussion.

Till then you can checkout some of the latest features incorporated in Adobe’s Photoshop CS6


Disclaimer
These review sessions are not Official reviews for Adobe’s Creative Suite CS6. They are my personal opinions. They are in no way sponsored or funded by Adobe. 


What you need is a Quick Response

Commonly known as QR Codes, quick response code is the trademark for a type of matrix barcode or two-dimensional code first designed for the automotive industry.  Well we had different plans. Today these little black and white guys are seen everywhere. Not only have they found purpose in different fields of application, but have also settled in comfortably in various form of print. From newspapers and brand identity to apparel and even cupcakes! But the question is,” How does one simply unlock the true potential of a QR code?”

To be able to harness true functionality of this medium, one simply needs to follow a set of rules and principles that form a basis to “effectively using QR Codes.” Most importantly, what one must understand is, regardless of the platform or media it is used on, QR codes have a sole and core purpose of linking from print to web. These tiny little fellas have gone from improving web accessibility from print, to even powering creative and defining mobile marketing campaigns.

How does it work?

To begin with, you need to know what a QR Code is and how it really works. Putting this is simple terms, a QR code has a link or URL within it, which can be read using an appropriate cellphone application commonly known as QR code readers. Using a QR code generator which are easily available online today, a URL is simply converted into a QR code and then downloaded in the form of an image. This image (QR Code )can then be used by printing it and scanning it with a reader from a cellphone. That’s how simple it is to create your QR code.

What exactly is it used for?

Pretty clear, a QR code is a link from the print to the web world. Gone are those days where one has to look and type a long and tricky link into his browser while reading it from a paper. With QR codes all you have to do is simply scan the link and instantly you are directed to the website via your phone browser.

Today QR codes are used for several products. With a common goal or reducing the effort to go to a website, QR codes have found a comfortable spot in the print, magazine, newspaper, business cards brochures and posters. Many have gone big and even used them as vital elements in planning campaigns driven by print media and social media. People have put QR codes on their resumes to even their jackets and other apparel. So if you are going to use QR codes, you need to keep these few tricks in mind. These can be used to design an effective QR  code not only for personal use, but also for your next big mobile campaign!

The 5 quick rules of using QR codes 

-Jonathan Pimento

I have used QR codes in a lot of print projects, and having received a lot of feedback and insight about its effectiveness, its safe to say – ” I goofed up 3 out of 5 times.” Hence I now give you the 5 golden rules in using QR codes. Hopefully you won’t make the same mistakes.

  1. Right media
  2. Target audience
  3. Location
  4. Ease of access
  5. Calculating your reach



  • Right media Firstly remember you are linking print to web. So please I beg of you, DO NOT use QR codes as display pictures for your brand or personal Facebook page or other social media platforms. Strictly print media. Keep in mind, your QR code needs to be printed to a certain resolution. If it is printed too tiny it may not work with the cell scanners and that could cost you a lot. Best way to play safe is print and test several times before you get your final product ready! Check your QR code with a couple of different and common scanners and reader. Preferably try  scanners  from an android device, blackberry, Symbian device and iPhone. Just to be a 100% sure. Also while printing them, be sure your printing process isn’t going to destroy the functionality. For example while printing your business card, using spot UV on the code may make it look really good, but are you sure it won’t cause a problem while trying to scan it ? Again my point – Trial and error. 
 
  •   Target & audience Decide the purpose of the QR code, the audience you are targeting and please don’t start putting it on everything. Reason being is even though a major part of the population over the world uses a smart phone capable of scanning QR codes, only a small portion of them actually know what it is and how to read it. Majority of its users actually discovered it by scanning these codes out of curiosity. So place you subject, target audience and then decide. If you are targeting the younger generation it would be a good idea to use a QR code, as they are more likely to know what it is. Similarly the most accessible media or visible for that matter could serve as an excellent host for the code. Make sure you don’t base your entire ROI on the QR code if you are not sure of your audience. Very often QR codes are ignored, simply because people don’t know what they are.
 
  • Location On similar lines location plays a crucial role. It doesn’t make sense putting a QR code on a billboard on a highway or as a display picture. Reason being, how on earth is the person in the vehicle suppose to scan a QR code up there at that speed? Similarly why would someone scan a QR code from the computer screen to view it on the cell? Wouldn’t it make sense to use a hyperlink in this case ? A better place to use a QR code would be a waiting area or lounge where bored passengers or travelers could scan these codes to discover some interesting puzzles or even read the online newspaper. It’s all about target and audience. In this case it was all about engaging and keeping the passengers busy and occupied. Similarly putting QR codes that link to a couple of games or puzzles on the boring looking boarding pass at airports could be a good idea. Many places even have a poster with a map to help tourist find their way around. They simply scan the QR code from the map poster  and their immediately the map opens on their cell indicating their current position. Innovative! 
 
  • Ease of access –  Similar to what I just mentioned about locations, you must not use QR codes in places that are hard to find or difficult to scan. Many have even had QR codes printed on their jackets and T-shirts. But ask yourself – How easy will it be to read a QR code of a strangers clothes or for that matter how awkward would it be for the person wearing such a T-shirt. Basic principle, stop putting these codes on everything. Think how accessible is it ? Secondly not a supported idea, but yet need. Add the link in words somewhere around the QR code. This point completely destroys the purpose of the QR code being there but, the reason is not everyone knows how to read a QR code yet. Many avoid this for a good reason, but sometimes you may just have to use it. At the end of the day ease of access is also a priority. So depending on the kind of audience you target, a QR code may or may not be the best option. 
 
  • Calculating your reach  How many people actually scanned your QR code ? Wouldn’t it be nice to know that. Well there is one slight problem. It’s not easy. One would argue and say probably by accessing a websites backend one can easily get a count of mobile views for the site. Agreed. But how would you know which of those views are directed via the QR code and which were directed by manually entering them in a phone’s browser. There is a simple solution to that. While creating your QR code, say for instance for http://www.examplesite.com I use a link shortening application like  bit.ly create an  account and now create a customized link for it – http://bit.ly/2lkCBm Why all this struggle. Well if we use the shortened link in place of the actual link, what happens is, we can track the actual traffic and click rate of this link from the bit.ly dashboard. Hence calculate the effectiveness of the QR code. The only major drawback of this is, most of these scanners or readers display the link before it re-directs the cell browser. In such a case the user is provided with a horrible link like this http://bit.ly/2lkCBm rather than http://www.examplesite.com So whats to be done? Well, its left up to you. My suggestion is depending on the use, choose your options. If it were a  QR code for  business card that’s directs to your personal site, I would say sacrifice the statistics. I would rather have someone look at jonathanpimento.com than  http://bit.ly/2lkCBm It would leave a memory at least. On the other hand say for instance you have a campaign and you want visitors to view the details on the campaign website – http://www.campaign.com/archives/2012/vote-for-me In this case it would be a better option to use a shortened version of the link. Any way, the user would not be interested in memorizing such a long link.
 

Now lets look at a couple of successful and creative QR code powered campaigns and products:

1. Posters at Denver International airport

Posters at Denver International airport makes use of QR codes that on scanning  leads to crosswords, Sudoku puzzles and books for all the travelers out there.

2. LEGO Poster

 

LEGO created a smart poster using a concept that really clicked.Who doesn’t love Lego?! Mytoys.de launched an intuitive outdoor QR campaign whereby they constructed large QR codes out of Lego, and placed them inside advertising displays. The codes were placed in areas that received high levels of traffic from passing families, and inquisitive consumers who scanned the codes were directed towards the company’s website and their products.

3. TESCO Shopping 

Tesco put up a number of posters on the Seoul subway scanning the code below the item adds it to your online shopping basket. Easy and convenient. Taking shopping to the next level.

4. Menus

Scanning the code on this menu from a Radisson Edwardian Hotel will take you through to a video of the dish being prepared. Interesting  way of engaging your dinner.

5. Resume /CV

A fantastic way to stand out from the crowd, scanning the code takes the user to a video of him giving his resume in his own voice. Innovative but may not be such a versatile idea.

6.  Cleveland Museum of Art

Some savvy museums and art galleries have been quick to realize the potential in QR codes for enhancing user experiences. Art galleries such as The Cleveland Museum of Art place QR codes next to exhibits to direct visitors to online or audio tours, or to provide more in-depth information.

7. Starbucks

Stores like Starbucks are using QR codes to streamline the way they interact with customers. Rather than waiting in a long line to pay, customers can now integrate their pre-loaded card and their phone app to pay more quickly, as well as learn more about the products and stores.

8. Trains in Germany

QR codes can take customers to real-time updates anywhere where there is a constant flow of information, for instance, train stations, bus stops, department store sales, live events, restaurant specials or airline booking. Frankfurt, Germany recently introduced smart posters in train carriages, which provided commuters with travel information, transport connections, special events and points of interest, as well as special offers for travel card holders.

9. Santa Tag

Retailer JCPenney allowed customers to add a personal touch to their gifts. When you purchased a gift from any JCPenney store, you received a “Santa Tag” with an accompanying QR code. By scanning the code, the giver could record a personalized voice message for the recipient. The the giver stuck the code on the package like a gift card.


10. Betfair Football QR Code skydiving bet



In this innovative campaign from Betfair, they combined a giant and inventive QR code, with a viral video campaign. They used 2,000 footballs, 8 glamorous assistants, and 5 hours to make a huge QR code. To prove it worked they also had someone skydive from a plane overhead and scan it on their phone.

12. QR Code art in NY

If this isn’t the most spectacular use of a QR code(s) then I want to see one better! This appeared in New York and is a fantastic combination of art and guerrilla marketing, quite aptly celebrating an artistic pioneer.

And

this what I meant when I said ” Don’t put it on everything!!!!!!”

Anyways , hope this post did good. Feel free to add your views or suggestions, even corrections below in the comments. Remember, it might just be the next big element in powering your idea or concept. Good luck.

James White – Signalnoise (Visual artist)

Just yesterday I stumbled across a link on my twitter feed that said – FITC Toronto Back to the future presentation by James White. Woah! I have been following James White  – Signalnoise closely for the past 1 year on twitter. It wasn’t long before I was a fan of his color spectrum, concepts and flare designs. I used to frequently checkout his work on his gallery on his personal website.

James is the one man army who built and runs Signalnoise in Halifax | Canada. Personally I adore his work and style. I have always enjoyed his designs as they had a very unique and creative style. His logo itself speaks so much of his style – The rainbow sun. A few important events that I followed him on were Montreal meets and his recent venture where he generated funds for the victims of Japan by designing a poster which he sold. It ultimately landed becoming the cover for the quake book. James’s work inspires me in so many ways. His designs are fresh, unique, color punched. It was his Japan Poster that inspired me to design a wallpaper which I used to generate funds for the same cause.He takes a lot of inspiration from what he has seen  growing up.Yes so now back to the future. What is it all about. I live in India and after watching it only wish I were in Canada to tell James how awesome he is. In the presentation James cracked up, he covered a lot of topics.Starting with What inspires him.  How does he build his imagination and ideas.What inspires him to design.What helps him to get better and how he looks at work and re creates his master piece.  Most importantly he really put some strong points on for growing and aspiring artist. I personally feel not only designers, visual artist, concept artist should watch this presentation but in fact every person who believes in innovation and creativity.

I personally enjoyed every bit of what James said. It wasn’t long before I flooded my twitter feed with the has-tag #FITC   these awesome ideas by James.I liked the way he explained the birth of Signalnoise. How he pursued his personal projects and tried to combine his love for a subject with the love for what he does. Something as simple as taking sketching into a comic book. He constantly focused on how, self learning was so important. He showed very interesting personal projects that actually landed him clients. An important point  – You don’t need clients to be good at what you do. He stressed on how a personal style is not wrong and how to deal with it. He was very practical in what ever he said. Basic issues like not having time to pursue what you like and how to deal with it. He really put in a lot of effort into this presentation.Loved it.

Some really kicker lines he put out that caught my attention were:

  • Relating your passion to do something with the skills you are developing to build something you enjoy.
  • Do it for the love of creating. Its a powerful weapon.
  • Inspiration – Imagination – Creativity – Innovation.
  • James now talking about how he conceptualized and executed the #HelpJapan Poster which was an epic win.
  •  Your own style is something that happens by accident. Don’t worry go on. James message to upcoming designers!
  • Every designer needs to and go 1 step ahead of it. Fail at it no problem, the place you are trying to go,you don’t need roads. #FITC
It really inspired me to keep moving on with my own style, regardless of failing, but  learning at the same time. He couldn’t have ended of better than saying – ” The place where we are going, we don’t need roads.”
Thank you James, you didn’t deliver a good presentation, but a really awesome and “badass” one. 

Creative Commons: “Share, reuse, and remix:legally”


Always heard the term creative commons? But never knew what exactly it is? Well creative common is the best way to let your creativity be accessed by the masses without having to worry of its misuse. What creative common has to offer is really amazing in terms of the licenses it provides! The kind of organization and service it offers is kind of not spoken about a lot, but they are simply brilliant. Some of Creative Commons biggest clients include Flickr, Google and Wiki! Knew that? So here it is…

What Is Creative Commons?

Creative Commons is a nonprofit organization that works to increase the amount of available in “the commons” — the body of work that is available to the public for free and legal sharing, use, repurposing, and remixing.

Creative Commons provides free, easy-to-use legal tools that give everyone from individual “user generated content” creators to major companies and institutions a simple, standardized way to

Pre-clear usage rights to creative work they own the copyright to. CC licenses let people easily change their copyright terms from the default of “all rights reserved” to “some rights reserved.” Creative Commons licenses are not an alternative to copyright. They apply on top of copyright, so you can modify your copyright terms to best suit your needs. If you’re an artist, student, educator, scientist, or other creator looking for content that you can freely and legally use, there is a giant pool of CC-licensed creativity available to you. There are many millions of works — from songs and videos to scientifi and academic content — that you can use under the terms of our copyright licenses

How Is Creative Commons Funded?

“Financial support for Creative Commons comes from organizations including the Center for the Public Domain, the Omidyar Network, The Rockefeller Foundation, The John D. and Catherine T. MacArthur Foundation, and The William and Flora Hewlett Foundation. CC also receives contributions from

members of the public — people just like you who value the open, collaborative exchange of culture and knowledge.” — Creativecommons

 

Encouraging the Ecology of Creativity: Read on to find out more!

Here are the licenses they offer:

Understanding the licenses: Licensing & Marking Your Content with Creative Commons

A little history!

Founding

Founded in 2001 with the generous support of the Center for the Public Domain, CC is led by a Board of Directorscomprised of thought leaders, education experts, technologists, legal scholars, investors, entrepreneurs and philanthropists.

Creative Commons licenses

In December 2002, Creative Commons released its first set of copyright licenses for free to the public. Creative Commons developed its licenses — inspired in part by the Free Software Foundation’s GNU General Public License (GNU GPL) — alongside a Web application platform to help you license your works freely for certain uses, on certain conditions; or dedicate your works to the public domain.

In the years following the initial release, Creative Commons and its licenses have grown at an exponential rate around the world. The licenses have been further improved, and ported to over 50 jurisdictions.

Science

Since 2005, Creative Commons has undertaken projects to build commons-based infrastructure for science through identifying and lowering unnecessary barriers to research, crafting policy guidelines and legal agreements, and developing technology to make research, data and materials easier to find and use.

Education

Creative Commons also works to minimize legal, technical, and social barriers to sharing and reuse of educational materials, with dedicated projects in this field since starting in 2007.

Global infrastructure for sharing

Creative Commons licenses, public domain tools, and supporting technologies have become the global standard for sharing across culture, education, government, science, and more.

For more in depth understanding of Creativecommons and its working :http://creativecommons.org


Learning design through conversations


Have you ever been to a company that has a really comfortable office (No box cells and ringing phones around), with really amazing people (I am talking about relaxed and lively people with no dark circles or strained foreheads) and an interesting mix of concepts?

Well I was at one recently – Drizzlin

Just a few days ago a friend Jason who works at Drizzlin happened to tweet about a session called Brand and butter for Designers in various fields. No sooner was I trying to locate the office to get there for this session. I happened to get along a buddy of mine – Rishad who is a CG and Animation enthusiast. Friday the 25 around 7.06 PM I walk into Drizzlin’s office! Woohoo! (With no exaggeration ) The team consisting of Deepak – “The Cool Boss” , Heli and Jason greet us guys in. The session #brandandbutter for this week’s theme was Designers. So we waited till all the other designers could pop in. Soon with a little fuel and nuts and a couple of other designers the session (I prefer calling it the Conversation) begun. After a quick introduction of who we were and what the hell we do? And basic stuff like that, ignited a series of topics that left all of us with a lot of Hey what, what’s that site again, Awesome when’s this happening and Interesting nice! From the point of education offered by India and other countries at present to future opportunities, we spoke about what they had to offer in terms of Design, various kinds of art and how different were they. Speaking of design : how is web graphics different from print media designs. To this there was a little difference of opinion but a constructive one. I justified saying color modes and profiling of the image played a key role, whereas Disha : A graphic designer insisted that the profiling didn’t matter, and the printing medium was a key to the accurate color success. A very strong point she brought out was how successful images are when designed on a Mac and printed via the latest tech out in the market. Something every designer struggles with a little! As the conversation flowed with more ideas from Drizzlin ‘s team members and us we soon moved to a interesting combination of Design and social media. We spoke about various events and sessions that were conducted on design in the country. Design Yatra was a discovery for me. I shared other events like Typography day 2011 and Portfolio night that were lined up to hit the city soon. We spoke about how other sites that offered access  to such events and so on. Soon we were joined by Kirti : A student at XIC, and also helping Drizzlin out with a little Video editing work. Soon we were talking about video editing platforms and other such stuff. Overall we had really interesting points that were diverse but within the design field. Jason shared a very interesting topic of Animation in India. Rishad shared some interesting information on how he practices his sketches and drawings. Touched on points like who are the contenders in the market at present for animation education, and what the job scenario is. To which Rishad explained how Indian artist and job opportunities for Animation were a little complex.Soon we were joined by Gunjan another  (I must insist ) One hell of a guy! He contributed to how the  Agencies at present market with clients, he broke down the entire process of building a startup to A B C in a brilliant manner! Jason, Rishad and me had a first hand preview to this amazing crash course in planning something from skeleton level. He shared his inputs on Image theft, brand loyalty and linking the world in a minimalistic manner. He threw every point of his with an example that left us saying : Dude! (And then speechless at times). On a whole a brilliant conversation that bounced of different people on different topics.

In short it was Sharing Learning and Networking! All for free!!  Everyone took home something more than just each other’s contact numbers. It was a really interesting evening where strangers with a similar profession or dream line got together to talk design with Drizzlin and its team.

What I really took home that evening would be really difficult to blog about. Either you need to meet me or attend a #Brandandbutter session. But something I want to really highlight is what the Cool boss – Deepak told me! “Pick on an area and be the best at it! Along with the rest too. Focus on that one thing you want to excel in… And leave the employment part of it aside for now.  And that is a simple principle of Success!” – Thanks

So that was my interesting encounter with Drizzlin and the #brandandbutter session. Big thanks to the Drizzlin team and all who were a part of it! As I believe… the session may have ended but what the heck! The Conversation has just begun !

#Brandandbutter – I had a taste of it!