Have you ever been to a company that has a really comfortable office (No box cells and ringing phones around), with really amazing people (I am talking about relaxed and lively people with no dark circles or strained foreheads) and an interesting mix of concepts?
Well I was at one recently – Drizzlin
Just a few days ago a friend Jason who works at Drizzlin happened to tweet about a session called Brand and butter for Designers in various fields. No sooner was I trying to locate the office to get there for this session. I happened to get along a buddy of mine – Rishad who is a CG and Animation enthusiast. Friday the 25 around 7.06 PM I walk into Drizzlin’s office! Woohoo! (With no exaggeration ) The team consisting of Deepak – “The Cool Boss” , Heli and Jason greet us guys in. The session #brandandbutter for this week’s theme was Designers. So we waited till all the other designers could pop in. Soon with a little fuel and nuts and a couple of other designers the session (I prefer calling it the Conversation) begun. After a quick introduction of who we were and what the hell we do? And basic stuff like that, ignited a series of topics that left all of us with a lot of Hey what, what’s that site again, Awesome when’s this happening and Interesting nice! From the point of education offered by India and other countries at present to future opportunities, we spoke about what they had to offer in terms of Design, various kinds of art and how different were they. Speaking of design : how is web graphics different from print media designs. To this there was a little difference of opinion but a constructive one. I justified saying color modes and profiling of the image played a key role, whereas Disha : A graphic designer insisted that the profiling didn’t matter, and the printing medium was a key to the accurate color success. A very strong point she brought out was how successful images are when designed on a Mac and printed via the latest tech out in the market. Something every designer struggles with a little! As the conversation flowed with more ideas from Drizzlin ‘s team members and us we soon moved to a interesting combination of Design and social media. We spoke about various events and sessions that were conducted on design in the country. Design Yatra was a discovery for me. I shared other events like Typography day 2011 and Portfolio night that were lined up to hit the city soon. We spoke about how other sites that offered access to such events and so on. Soon we were joined by Kirti : A student at XIC, and also helping Drizzlin out with a little Video editing work. Soon we were talking about video editing platforms and other such stuff. Overall we had really interesting points that were diverse but within the design field. Jason shared a very interesting topic of Animation in India. Rishad shared some interesting information on how he practices his sketches and drawings. Touched on points like who are the contenders in the market at present for animation education, and what the job scenario is. To which Rishad explained how Indian artist and job opportunities for Animation were a little complex.Soon we were joined by Gunjan another (I must insist ) One hell of a guy! He contributed to how the Agencies at present market with clients, he broke down the entire process of building a startup to A B C in a brilliant manner! Jason, Rishad and me had a first hand preview to this amazing crash course in planning something from skeleton level. He shared his inputs on Image theft, brand loyalty and linking the world in a minimalistic manner. He threw every point of his with an example that left us saying : Dude! (And then speechless at times). On a whole a brilliant conversation that bounced of different people on different topics.
In short it was Sharing Learning and Networking! All for free!! Everyone took home something more than just each other’s contact numbers. It was a really interesting evening where strangers with a similar profession or dream line got together to talk design with Drizzlin and its team.
What I really took home that evening would be really difficult to blog about. Either you need to meet me or attend a #Brandandbutter session. But something I want to really highlight is what the Cool boss – Deepak told me! “Pick on an area and be the best at it! Along with the rest too. Focus on that one thing you want to excel in… And leave the employment part of it aside for now. And that is a simple principle of Success!” – Thanks
So that was my interesting encounter with Drizzlin and the #brandandbutter session. Big thanks to the Drizzlin team and all who were a part of it! As I believe… the session may have ended but what the heck! The Conversation has just begun !
#Brandandbutter – I had a taste of it!